This study explores the market potential for the ICT sector to
expand its reach when websites are accessible to people with disabilities.
Twelve Dublin-based organisations were surveyed and interviewed over four
months to analyse organisations’ benefits in having accessible websites and
to explore returns of investment. The questionnaire used in this study was
treated as a litmus test to see the status of web accessibility implementation
in Ireland. Although the respondents were unable to answer the hard-hitting
questions illuminating the ratio of costs vs. benefits, the results from the
questionnaire illustrate how these organisations incorporate accessibility
into their websites and gauge the tangible and non-tangible benefits of
implementing web accessibility. The study supplies suggestions of the areas
that need to be brought to light when putting into practice web accessible
solutions.